1) because ICOs are very important way of fundraising and they need to become compliant
2) they make illiquid assets like private real estate RIETs more liquid
Since KYC/AML is enforced and investor accreditation is key to buying these securities, this will reduce scam and legitimize ICOs and security tokens overall.
I can’t wait to see all the interesting possibilities with making illiquid assets more liquid using tokens to represent shares. This is an exciting development. Congrats to Coinbase.