It was an article written by the CEO of McD!
[0] https://www.forbes.com/sites/edrensi/#1d054af5bf6f [1] https://en.wikipedia.org/wiki/Ed_Rensi
He has at least as relevant a perspective as any commenter here, though of course I believe he has way more relevant experience, having been the CEO of McDonalds. If you think he didn't face anything like these kinds of issues, you're wrong.