Even his attempt to relate his own experiences was pretty poor. He was a grill man, which had some modicum of skill that a fast food patron would pay for.
Unlike a decade ago, most people have grown accustomed to data entry on a machine. Progressing to a self-serve order kiosk, or even order on a phone and send it to the restaurant before you step in is inevitable.
Some of the McDonalds do offer table service. If this CEO is bleeding-heart about young labourers that he employs could simply retrain them for that task and/or convert them to kitchen staff to better handle the foot + drive through traffic.
But at the end, this is merely a fluff piece about how minimum wages are bad.