For example, someone discovered that 'stamina' (like arcade credits, but recharging over time even when you're not playing) was a great way to monetize, since people will want to open the app more and play and see ads because if you don't you're Wasting Hearts! That's leveraging frustration for sure, but it turns out frustration keeps people playing as much as fun does. And now you wonder why stamina systems are all over microtransaction-laden mobile games.