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Aren't surface covers $100 though ? So that would be a $500 (400+100) in total.

And some pens are $40 though not everyone needs the pen.

Having to research/shop for the additional necessary accessories is transactional friction - if you want mass adoption of something, reduce or eliminate the friction.

I don't see the keyboard as necessary. Just the tablet with the pen looks like a good deal at that size for me.*

Others only want the keyboard, not the pen. Having only one variant and "take it or leave it, we know what's good for you" is a strategy. Allowing customizing is too.

*If I want a keyboard I have desktop PC with a full-sized keyboard, a big monitor and everything else I need

On the other hand, Microsoft used to bundle the Kinect with Xboxes, which was a point criticized by reviews [0]:

> On a more practical note, Kinect represents the $100 difference in price between Xbox One and PlayStation 4 this holiday. It's of course Microsoft's prerogative to go "all-in" on Kinect, but we'd sure prefer to choose at retail.

[0] https://www.engadget.com/2013/11/20/microsoft-xbox-one-revie...

That's because the early version of the Kinect was a gimmick at best. A keyboard/trackpad is not.

considering kinect had the added bonus of snooping on you people didn't take kindly to paying for that feature.

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