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Sigh... Proper link: http://conversionvoodoo.com/blog/2010/04/increase-your-conve...

Out of curiosity why didn't you like the bit.ly link? I put in that format purely for convenience, readability.

Because url shorteners break the web[1][2].

[1] http://en.wikipedia.org/wiki/URL_shortening#Criticism_and_pr...

[2] http://news.ycombinator.com/item?id=1536662

if by readability you mean obscurity. URL shortening breaks one of the best features of URLs: that the url exposes the location and name of the resource.

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