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Isn't Shield the same system that pushed a marketing gimmick late last year? I'm still feeling sore about that fiasco. Not sore enough to stop using Firefox and switch to a worse-for-privacy alternative, but sore enough to be grumpy about signing up for their studies.

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Yes, this is using the same system as the Mr Robot marketing gimmick last December. That isn't very worrying to me though, since that platform is basically a generic "do something in the browser" capability, where "do", "something" and "the browser" are fairly loosely defined. Both the Mr Robot promotion and the Pioneer program could be done through other avenues. Shield is the most convenient mechanism currently available for this sort of fine-grained deployment.

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