Wait, are there people out there that consume absurd amounts of protein for "health" reasons without doing any exercise?
Do they seriously think they have a protein deficiency?
Do they seriously think they have a protein deficiency?
Often marketed in the same way as energy drinks are marketed "You do hard work, you need the proteins."
And because nearly everybody thinks of themselves as "doing hard work", even in an office, people buy the stuff like an "all-in-one meal" solution.
As somebody who works in medical nutrition I'm kinda sour about this, for years I've been telling people at work that this will be a big thing soon and we'd be in exactly the right place, with exactly the kind of experience, to get in early on this.
Like most of my ideas it was deemed too far-fetched and so we did nothing, now the stuff is popping up everywhere, sold by companies with no real background in nutrition, kinda similar to Soylent.
So people plug in their numbers in online calculators and mark themselves as "active" and get numbers out that often make no sense for their actual activity levels.
Being an entrepreneur is hard, though. It's a huge gamble, so it's hard to pull people in.
I remember how, after years of eating high-carb low-fat foods, I discovered how satiating protein-rich meal could be. Well, that and one high in fat. No longer did I feel the constant craving, but at the same time it became easy to go "woohoo!" and eat way more protein than was necessary. I'm sure years from now doctors will ask me what the hell I was doing when they find my kidneys have been wrecked.
The reality is most people should be eating large amounts of vegetables (not starchy ones like corn), meat once a day, some fruit, some milk products.
If people _really_ wanted to be healthy they'd be eating things like riced broccoli with a vegetarian curry with low fat content for lunch/dinner. (i.e. Vindaloo with beans)
For breakfast, have some yogurt, meat, carbs.
However, I would encourage you to do some research and test your assumption that people shouldn't eat much fat(which seems to be what you're implying).
I'm not really a pure "Paleo" type. I get all my fat from whole milk, the one-a-day meat dish, cheese, yogurt, and oil/butter I use to cook stuff with. One curry + vegetable dish, for instance, is like 25% of your expected fat consumption.
I eat less fat and sugar than a normal American but I still have a couple ounces of fat with every meal. I probably eat about 80% of the recommended about of fat. To me, the thing most fail to notice is how much fat they add to their cooking.