Totally agree. Most people need more exercise, not more protein. Maybe once they exercise 6x a week for 2 hours we should think about getting more protein.
Totally agree. Most people need more exercise, not more protein. Maybe once they exercise 6x a week for 2 hours we should think about getting more protein.
I used protein supplements on and off, and there was really no noticeable difference in performance. For most who lift a lot it is mostly because once you get to that level, your increases have levelled off so much that if it increases your performance 1%, that's significant.
Meanwhile, when I first started, I doubled my lifts in the first month or two, and now, after a year off from lifting I'm adding ~5% a week at the moment (those increases will slow down quickly)
So if you really want to reach your very peak, you're willing to put up with a lot of things for 1% here, 0.5% there. While if you just want to stay healthy, you just need to be over a fairly trivially achievable minimum.
That said, my one reason for still paying attention to my protein intake, is that if you set a rough calorie goal, and make sure to eat a lot of protein, my experience at least is that it's a lot easier to keep my carb intake down (put another way: try eating 500kcal of lean chicken breast vs. 500kcal of chocolate and see which one keeps you from eating more the longest) - making sure my first meal of the day is protein rich makes it a lot easier for me to stick to diets and that's a much more important effect for me than whatever tiny effect I get on my lifts.
The thing is they don't need to do much. Adding some whey or casein is cheap and easy enough, and they don't need to add much to supplement the protein content that's already there.
Do they seriously think they have a protein deficiency?
Often marketed in the same way as energy drinks are marketed "You do hard work, you need the proteins."
And because nearly everybody thinks of themselves as "doing hard work", even in an office, people buy the stuff like an "all-in-one meal" solution.
As somebody who works in medical nutrition I'm kinda sour about this, for years I've been telling people at work that this will be a big thing soon and we'd be in exactly the right place, with exactly the kind of experience, to get in early on this.
Like most of my ideas it was deemed too far-fetched and so we did nothing, now the stuff is popping up everywhere, sold by companies with no real background in nutrition, kinda similar to Soylent.
So people plug in their numbers in online calculators and mark themselves as "active" and get numbers out that often make no sense for their actual activity levels.
Being an entrepreneur is hard, though. It's a huge gamble, so it's hard to pull people in.
I remember how, after years of eating high-carb low-fat foods, I discovered how satiating protein-rich meal could be. Well, that and one high in fat. No longer did I feel the constant craving, but at the same time it became easy to go "woohoo!" and eat way more protein than was necessary. I'm sure years from now doctors will ask me what the hell I was doing when they find my kidneys have been wrecked.
The reality is most people should be eating large amounts of vegetables (not starchy ones like corn), meat once a day, some fruit, some milk products.
If people _really_ wanted to be healthy they'd be eating things like riced broccoli with a vegetarian curry with low fat content for lunch/dinner. (i.e. Vindaloo with beans)
For breakfast, have some yogurt, meat, carbs.
However, I would encourage you to do some research and test your assumption that people shouldn't eat much fat(which seems to be what you're implying).
I'm not really a pure "Paleo" type. I get all my fat from whole milk, the one-a-day meat dish, cheese, yogurt, and oil/butter I use to cook stuff with. One curry + vegetable dish, for instance, is like 25% of your expected fat consumption.
I eat less fat and sugar than a normal American but I still have a couple ounces of fat with every meal. I probably eat about 80% of the recommended about of fat. To me, the thing most fail to notice is how much fat they add to their cooking.