I believe MongoDB in particular can be a fairly good solution to build datawarehouses (I'm starting to use it for reporting systems).
One great point about MongoDB is that it makes the ETL process a lot easier (you don't have to prepare tables with the right schema and it supports large amounts of data).
I wouldn't be surprised to see some NoSQL solutions get wider adoption in the enterprise, either alone or with tools that build upon them.
As for the article: it's pure linkbait in my opinion!