If they're not going to find a way to be more worthwhile, just don't pay them more. If they find a way to be more worthwhile (teaching, coaching, setting standards, whatever), then pay them more.
The managers I deal with day-to-day were all once ICs in the same role, but I wouldn't put almost any of them in the same category as the strongest ICs we have in technical skill. And they mostly don't make bad technical decisions - because they mostly don't make any technical decisions - they defer to their strong ICs.
It shouldn't be that way, but it commonly is.
Why not just accept a paycheck that plateaus as well? Mine's been pretty flat since I first (prematurely) got to that "senior" title. I'm not anticipating big gains in future.
Google and others in the big five also evaluate "career trajectory".
That means you need to show continuous progression in your career as a non-entry-level hire. Someone who has reached a plateau in salary usually doesn't have that, a "grizzled" tech veteran won't be able to show continuous career progression after surviving ups and downs in the industry (layoffs, failed companies, career changes).
There are exceptions, of course, but those of us who are "olds" have to be more than just "good" to compete with younger talent in many (but not all) workplaces.
They want you to show growth at Google, and if you are hired as an entry-level engineer. It isn't about what you did up to that point.
Source: did a lot of hiring at Google.
>show growth at Google, and if you are hired as an entry-level engineer. It isn't about what you did up to that point.
Wait, do you mean: IF you are an entry-level engineer, they want you to show growth at Google upon getting hired at Google?What about NON entry-level? That's my point-- career trajectory is, I am told, very important to them.
There's an expectation that if you're hired below the level of Senior SWE you will get enough promotions over time to reach that level, more or less, although as long as you show the right trajectory there isn't any deadline attached.
If you're hired right in at director level or something, it's not like you're expected to end up CEO or you get fired :)