i've been trying to explain this to my wife for a while and struggle with it lol. I get all grumpy and oldman like during tech commercials nowadays saying "pssh that isnt AI!". The other idea that is hard to comprehend is just how much data people have. They most likely dont really know what a 'data center' is and the scale of it. They dont see all of the apps/programs we use like we do, it is magic to them and the consumers are constantly getting 'swindled' by a bunch of hype-drivin buzzword mumbo jumbo.