- hybrid transactional and analytical processing (HTAP), coined by Gartner, - hybrid operational and analytical workloads (HOAP), by 451 Research - Translytical, by Forrester
If that's the solution you want to explore, TiDB (https://github.com/pingcap/tidb), the open source distributed scalable HTAP database, might be able to help you. ETL is no longer necessary with TiDB’s hybrid OLTP/OLAP architecture.
Here is a use case about how it helps the largest B2C fresh produce online marketplace in China to acquire real-time intelligence:
https://www.datanami.com/2018/02/22/hybrid-database-capturin...
Here is a tutorial about how you can try TiDB/TiSpark on your own laptop using Docker Compose: https://www.pingcap.com/blog/how_to_spin_up_an_htap_database...
Disclaimer: I work for TiDB.