I have to give Wensing credit for not giving up with all circumstances it build up over time. That is one of the most important elements as a start-up founder to succeed; never ever give up. He keeps adjusting and pivoting a little slow for my taste, but by learning and improving with each step he will lead the company to success. His blog, which is not a typical covered media story does reflect the more common truth of what it means to take a spark of an idea to a successful company. It is a long long hard road.