For me this is the key quote.
I have a friend who went the other way from the author of this article. He started as one of two company founders working out of an apartment doing all the technical work while the other founder focused on business stuff.
When the company grew to a point where he had to decide between staying technical and people management, he hired a VP of Engineering, stuck to coding, and still codes 6-8 hours a day.
The company is now at about 200 people, is profitable, raised a series A after figuring out the business model, and blowing past the goals set by the investors. His stake in the company is worth many tens of millions today.
Just an existence proof that 'sticking to coding', can be a viable strategy, if an unusual one.
He is not interested in blogging/social media etc, or else I'd have persuaded him to write up his experience.
I have to agree with dang. Most people running successful startups don't have (or take) the time to write about it.
Which is too bad (imo). We could use more writeups from the successful subset.