Also, if I decline, please remember that and don't show me the same popup for every other interaction with the site.
Otherwise, seems fine, if very apple-centric.
Yes. They're very effective at capturing people's email information. Shockingly so. https://www.crazyegg.com/blog/opt-pop-ups/
Hard to take anything on that site remotely seriously.
You will never win me over using a popup though. I'd guess it's one of those things that gives great results but at the same time literally pisses off lots of visitors.
So for a reputable site that cares about its users I'd think very carefully before attempting that.
Okay, so popups work. Do you care about where or in which context they work or is it binary?
Now your question is getting to the heart of things. Crappy sites just throw all that stuff up and walk away. They just hope the giant net catches some fish amongst the tires and plastic bottles. Good sites obsess over the data; split test damn near everything, kill what doesn't work, double down on what does work. And most importantly, look at everything in the long term, through metrics like LTV.
That's the difference between good marketers and hacks.