Forget the word "pivot". It's too vague to be helpful.

Rather, I would look for another instance of the same class.

You believe that your instance (converting GIS files from Format A to Format B) has no market. That may or may not be true. But I firmly believe that the Class "converting <x> from <y> to <z>" does have many instances with huge potential. There are tons of people and businesses using something that they would prefer was something else. Maybe an older version, format, or implementation. It could be anything. It's up to you to find them and identify what they need.

You already have one instance of "morphing", but it's not quite what you want. Find the right one.