It usually happens because they have an unbreakable rule that all sentences start with a capital letter.
But there ought to be another rule that takes priority over that one: when you use the name of a person or company, capitalize and spell it as they spell it. They are the ones who get to decide. It's not the prerogative of a third-party publisher or newswriter to override that.
It seems like a simple matter of humbleness and deference to whoever owns the name. It's eBay, not EBay, and IBM, not I.B.M.
What I don't understand is why a news organization would feel it's their business to override that - and why it's especially prevalent in the N.Y.C. media.
It is entertaining though! :-)
Once upon a time, the late musician Prince decided to change his name. Turns out that no, you don't always "get to decide" and even fans don't follow your every whim: Most ignored his choice and without much "humbleness and deference" started referring to him as TAFKAP—"The Artist Formerly Known As Prince."
[0] http://nymag.com/selectall/2016/04/princes-legendary-floppy-...