You are still subjective. For many people, iPhone/Mac/BMW, Audi are not a top product.

I'm one of many who like Windows 7 and Ubuntu better than OSX (I've spend more than decade as a Mac user); I like Android better than iPhone; also, while BMW is a fun to drive, S-Class Mercedes is also great experience, heck, I quite like VW Passat too and Audi is in "nothing special" category for me.

So, for my taste, you generalize too much, picking your favourite brands as a superior product.