As someone who almost always buys generic brand from wherever I shop I'm pretty aloof to these complaints. Target, Walmart, and Costco all have in house brands.
The Amazon brand "Goodthreads" Oxfords I wear to the office are very impressively well made for the price. Compared to the Target "Goodfellow & Co" ones at the same price there's a higher level of quality and finish. They're better than the Banana Republic ones I had at half the cost.