The device type (for example, tablet or mobile), the operating system (for example, iOS or Android), the channel through which a customer comes to the website (for example, search engine or price comparison site), a do not track dummy equal to one if a customer uses settings that do not allow tracking device, operating system and channel information, the time of day of the purchase (for example, morning, afternoon, evening, or night), the email service provider (for example, gmail or yahoo), two pieces of information about the email address chosen by the user (includes first and/or last name and includes a number), a lower case dummy if a user consistently uses lower case when writing, and a dummy for a typing error when entering the email address.