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Seems like a conflict of interest.

Not really if DDG is transparent with their methodology.

How do you mean?

It's in DDG's best interest to make Google look bad, since it means more users for them.

>It's in DDG's best interest to make Google look bad, since it means more users for them.

That's an absolutely valid point. And I hope they're very successful in their efforts.

Conflict requires two interests.

Being credible might be the other interest?