50oz of Tide runs cheaper than 16oz of Frey detergent. How much of the market is open to such a premium on the pricing model (or is there another factor I'm missing)?
> we're never going to try to price compete with Tide
> we're just a better, cheaper
Which is it?
I'm sure you're aware Tide is concentrated and suitable for far more loads than they claim on the bottle. You do definitely have the honest angle going for you on that bit though.
Additionally, I'd find using a new detergent to be an easier experience if I was supposed to place a similar amount to what I'm already accustomed to.
Just some thoughts; I love the design by the way!
And our pump top is created to be super easy to use, just 6 pumps, no messy cap, one-handed, etc =)
Thank you so much!!!