The problem is that industry has been involved in EU politics for decades, they have their people and lobbyists well in place and they are able to make the politicians believe that they not only represent the industry but also the consumers/users and the creators. Of course this is not true.

For example Netopia which is sponsored by the film and music industry and the Premier League says consumers are diverse and that is why EU wide licensing is a bad idea.

An organisation of the picture industry claims directly to speak for photographers, even though they are their suppliers

But it works, politicians of all parties argue that those copyright regulations will help creatives and creators, that those people need platforms to present their art is not important, they are supposed to go to the old players (gatekeepers).

P.S. Platform company are also not speaking for creators and creatives. I think HN is full of links to articles about how YouTube isn't listening to the creatives who use their site. And how YouTube is changing the site to make is worse.