I know that the EU competition commission does some solid work, but judging by some of the laws passed (I mean the recent internet copyright law, and the past anti-piracy laws), it’d seem the news and media companies have got the agencies deep in their pockets.
Enforcement is one dedicated organization per country. See https://en.wikipedia.org/wiki/General_Data_Protection_Regula... for the possible sanctions such an organization could apply. It can be pretty minor.
There's a proposed EU law which is pretty much terrible. GPDR is great (IMO).
I can't speak for all of Europe, but in Northern Europe this would be very unlikely to happen. The governments and agencies aren't flawless here either, but at least they are quite honest and uncorrupted.
So... pretty much everybody.
But if I have an account with an airline and purchase a ticket, I'd feel pleased if they tried to make a connection in an authentic and kind way by relating to me with my name or with my beverage history. Probably not my past flight history though.
Privacy is a human right. We should punish the offenders, not the subjects.
Seriously though, you could fight tooth and nail to have your privacy protected (GDPR lawsuit, whatnot) but it's time consuming, and surely you have better to do.
You could also ask why you pay for locks on your doors, when the things you buy are yours; why you have to pay for a parking spot; etc.
I paid for my lock, but I did not fortify my home. That would be unreasonable, because the society I live in discourages theft, codified it in some rules and actively enforces them, to discourage the unwanted behaviors. And yes, I pay for this through my taxes. I believe I get value for money.
In a similar fashion I expect privacy intrusion to be frowned upon and policed. Surely I have better to do than filing GDPR lawsuits -- or searching for the latest privacy glasses. But I don't want to spend my time searching for such gadgets just because someone on the Internet thinks they're fine.
I don't want the privacy glasses in the very same way I don't want a fortress for a home. I hope you understand.
But from the seller's perspective it's a conversation starter and gets your attention. Sales at kiosks are a numbers game and the more people you talk to the more sales you'll make.
The store had a system capable of recognising the face of any person who would walk through its door? Like, any random person on the whole planet?
Would you mind sharing which mall exactly was that?