Do you have any more information on this? They wanted 50% across the board or only from Moviepass patron concession purchases? I'm guessing it's the former, but if the latter, I'm curious how they identify such purchases.
And no red flags went off?
moviepass's end game seems to be get enough screens that they can convince hollywood to give them a cut of profits from each film under the idea that moviepass not guiding customers to screens would cost them more