AMC unveils answer to MoviePass
variety.com
variety.com
The value of the early movers/original services is that they gave access to EVERYTHING (or nearly everything) with a single login/payment.
Whatever value was originally generated by the first service is quickly lost as soon as everyone and their dog gets greedy, spins up their own special snowflake version of (service), and pulls their content out of the original service. This forces consumers to choose between signing up & paying for a dozen different services, or canceling everything and simply going back to the convenience & ease of piracy, which, incidentally, makes everything from everywhere available in a single location (value!).
There's room for a couple services with good content libraries. I don't know that there's room for each major media company to have their own. I've personally opted to skip the new Star Trek series because I have no interest in a CBS-specific streaming service.
AV subscriptions are 20-50 dollars per month.
I doubt very much that most people only have a single “brand of theater” (or even single firm, since some firms of multiple brands) around them, for ant reasonable definition of “around”.
Quality ones here, 2. Total this-or-that proposition here as they have the same offerings.
Why I didn't do MoviePass (beyond the unsustainable nature of it and the seemingly cutthroat nature by which they try to get theaters to essentially profit share) but am really considering this is if: 1) it is painless. MoviePass appears to require a bit more effort than I'd like. 2) IMAX/3D/etc.
On top of this I get the benefit of being able to see a movie when traveling. Granted this may not be on everyone's list of things to do when traveling. For me going to see a movie with family a few hours away and doing something before/after is something nice to do. This doesn't work well if the theater branded movie subscription doesn't have a theater in the location you are going to. However with moviepass it is never an issue for me.
For MoviePass vs. AMC Stubs Plus or whatever they're calling it, the market dynamics are different from streaming, anyway; while there are movies that are released exclusively to specific theatre chains, they're few and far between. So in practice, very few people are going to feel compelled to subscribe to both services in order to see all movies -- they're going to subscribe to one or the other.
Also, last but not least, there's strong evidence that the value to moviegoers that MoviePass represents comes from a "the more you use our service, the more money we lose" model. I am not sure that I would sneer at AMC as a "special snowflake" for questioning the wisdom there.
Theaters get predictable revenue and guaranteed income, and viewers get a bulk discount.
All you can 'eat', and theater chain freedom are two different features. They can still keep both.
This reminds me of the late 90s/early 2000s when record company’s response to Napster/mp3 was to make worse services for more money. [0]
The AMC one also doesn't involve the dog and pony show you have to pull off with MoviePass, it includes premium showings like IMAX and stuff, and if you're in a place where most, if not all of your local theaters are AMC, it's not a problem.
But I’m willing to bet anyone a $100 value smart contract that this thing will not exist for long.
Alaa,the income is lower and not predictable.
It would be nice if there was a universal protocol for streaming music, video, movies, and etc. It'd create something that people can build hardware gateways to spec.
I'm not the only one like this, but I am a minority.
It reflected a change from a useful service for movie fans, to a service trying to extract recurring revenue from customers.
This is like blasting gym memberships for being limited to one chain.
We used it about 1.5 x per month and loved it. Something came up one night and we couldn’t see the movie we got tickets for. Then they changed to the once-per-film policy, retroactively, meaning we could no longer rebook the movie we missed.
I gave their awful customer service 4 attempts at fixing it via the app CS and via Twitter DMs. Oh well!
Unlike some here I think they have a big opportunity— yes it’s built in another industry’s back but if they do it right they can end up with their own special events or even buy out distressed theaters and operate independently. Think Netflix moving from licensing to O&O content. Seems like they won’t make it that far though, subscribing to tickets in 2018 isn’t the same barrier of entry as fast HD streaming in 2008 or whenever Netflix nailed it down.
That was the barrier to entry: they had a customer base already paying them for content. MoviePass has no comparable moat.
Though, unfortunately, having driven all the local DVD rental places out of business, Netflix has been letting their back DVD catalog rot to the point that I'll probably drop my legacy DVD subscription.
It was a good move that they didn't name it DVDFlix or MoviesByMail!
2) as someone else stated, Netflix streaming doesn't have everything whereas dvd.netflix.com fills in a lot of content gaps.
The most salient is the difference between buying plastic and buying rights.
Until they changed the policy with no notice there would have been no problem with simply getting another ticket to the same movie the a week later. The change retroactively apply to movies we had reserved tickets for before the change.
Handy for the theaters they don't support remote seat reservation. Showing up to the theater 20 minutes before the showing is getting to be quite the roll of the dice. It's often 30 seats left unreserved on the front row and dozens of empty seats in the actual theater.
It wouldn’t work. It said we had both used our tickets for the day. We contacted support via the app. They responded to me within two minutes and fixed the issue. We waited for them to respond to my wife’s message. We waited for over an hour.
They didn’t respond to my wife for over four hours.
So we didn’t see the movie.
AMC will make up for discounted ticket sales in concessions. Once you get people into the theater, there are a lot of up-charge opportunities. Food & drinks (and alcohol if they can get a liquor license) make up most of theaters' profit.
I assume the UX will be better than MoviePass as well since ticketing should be fully integrated - no need to physically go to the theater to purchase tickets, find out that tickets for the movie you'd like to see are sold out, swipe a different credit card, not be able to use the theater's rewards program, upload your ticket stub to the app...when you think about it the UX for MoviePass is actually pretty awful.
Doubt many people are seeing more than 3 movies a week anyways on MoviePass, and several subscribers I know also pay for IMAX movies. For them it's a no-brainer to pay $10 more per month to see (effectively) unlimited IMAX films.
AMC can neogicate a revenue sharing model with the distributors, like Spotify does. I’m guessing if a customer sees 15 movies in a month for 20 bucks, AMC isn’t paying the distributors for 15 regular viewings. Probably more like (20 / X viewings) * (1 - margin).
MoviePass cannot do that because threaters are middle men in their model.
They also shakedown local theaters. This happened right near me. They told the theater that they want 50% of the concessions sales. The theater said no, so Moviepass stopped supporting that theater. The theater lost so many concession sales from Moviepass customers going elsewhere that they relented and agreed to their 50% commission.
So while they might not have been desperate before, being cut off from basically all MoviePass subscribers would not be good for business.
And if you have to go back to renegotiate you are no longer in power position to lower that commission.
And no red flags went off?
moviepass's end game seems to be get enough screens that they can convince hollywood to give them a cut of profits from each film under the idea that moviepass not guiding customers to screens would cost them more
One did, because MoviePass customers at his theater actually purchased enough extra concessions to justify it. The other did not, because the MoviePass customers at his theater were cheapskates who tried to sneak in all their own food and drinks.
I exclusively save butter popcorn for the movies.
If it's 50% of everything that sounds like a true shakedown!
> On Tuesday, the theater chain will begin offering guests the chance to see up to three movies per week for the monthly fee of $19.95.
> However, AMC’s program offers some features that MoviePass has not matched. Namely, customers can see movies in premium formats such as IMAX, Dolby Cinema, and RealD. MoviePass can only be used for 2D films.
> The exhibitor said that subscribers will not be able to carryover movies from week to week if they see fewer than three. Unlike MoviePass, however, they can even see all three movies on the same day, and they can watch movies they have previously seen. Guests can also reserve tickets in advance.
They check for a photo id on check-in.
This is a big plus over MoviePass.
At my local theater, all the good seats are sold out days in advance so MoviePass is useless until a week after the movie's launch.
I would probably buy her the pass at least because she doesn’t work during the Summer and she would see more movies between both our son and the two of us.
If you see even one IMAX 3D movie it’s worth the cost and unlike Movie Pass, we can order online and reserve seating in advance.
I'd be curious how much AMC thinks they'll make on the actual pass and how much on add-on business (subscriber bringing a guest, food & beverage).
I think everyone knows it's unsustainable. AMC even specifically called that out by announcing that their pricing was "a sustainable pricing model". Not that that was directed at any company in particular. cough
1. Online ticketing means I can see a movie even the first night and not worry about selling out since you have to get to the theatre to buy the ticket
3. The concession rewards will def be nice too.
4. The IMAX/3D option is nice even if I don't use it much.
This was very smart and calculated by AMC, especially on the release date. It doesn't look like Moviepass has more than a few months left and won't be able to adjust to this. I'm also hoping this will force Regal to do the same because frankly, it's a better theatre when available.
I'll miss Moviepass and glad it came, but I don't see any way it lasts. I'm just glad I got the chance to burn the VC money towards over 40 movies in the past 10 months for the low price of $2.5 a movie.
Honestly though, this deal is surprisingly good as well and wondering if it goes away after Moviepass dies. The 12 month price guarantee is amazing too though.
I already pay for AMC stubs and go to AMC the majority of the time. Combined with being able to book beforehand, go to premieres, and see the 1 or 2 movies in IMAX that I want to each year this could be good.
Only drawback is AMC's pass not having the flexibility/number of theater's with MoviePass, especially for more indie theaters where I live. Curious to see how MoviePass responds (if at all)
Perhaps if it included 2 guest passes a month it would be significantly more compelling.
Rule of thumb, Recurring monthly revenue is worth 5x the one time purchase. If my actual utilization averages out to once a week I want to be paying closer to $10/mo for the $50 of al la carte tickets.
It doesn’t matter to me that it’s AMC only because I have a great local AMC and they carry all the movies I would expect them to.
If you could pre-pay for a certain number of months of it, it could be a pretty neat gift idea.
The movie-theater industry seems to make it seem like the former is a reaction to the latter, but it's probably the opposite.
Wouldn't the rational economic reaction to falling ticket sales be to reduce prices?
If you can boost your prices by 50% and only lose 20% of your sales, that seems like a win in terms of net profit.
Honestly, you could tell me I could go to a local movie theater for free and it wouldn't change my behavior (to rarely go) one bit.
One of the folks at work has the MoviePass subscription, and while he does like going to the movies it sounds like he ends up going a lot just because he has it.
To the folks that have MoviePass: Were y'all already going to the movies frequently, or do you end up going more because of MoviePass?
If this is the best AMC can do while keeping a margin, then we might be in trouble.
Pretty much any subscription plan has to be priced for fairly heavy users--and there are people for whom going out to a movie a week is pretty common. You probably don't subscribe to HBO if you flip it on once a month (though admittedly that sometimes seems to be the case for me).
Except that you can only go on a Tuesday night. A pretty clear restriction.
FWIW, in many European countries similar services operate very successfully for approximately around the $20 per month park. If it's not suitable for you personally, don't buy it, but it's clearly workable for a lot of people. For me this would work out ok with just two movie visits a month.
But hey if someone feels like they get $480/year of value out of the movies then do not let me persuade you otherwise! I subscribe to plenty of services.
It seems like the price people are willing to pay for entertainment has gone down significantly, in sync with it becoming far cheaper and more abundant. So movie theaters are in trouble if they're selling entertainment by quantity, because the supply only goes up.
I think they're more successful selling cultural commonality; you watch the latest popular release so that you can talk about it with other people, and the marketing has already gotten you excited about it. (I find being pre-excited about something and thus not having to learn about and pick from a huge array of options a value-add all on its own)
Many still do. Including myself but this will probably be the year I drop it even though I get no live TV otherwise.
With a subscription to Netflix ($11) and YoutubeTV ($40) + our base internet cost (~80$/month for 100MB down) we don't actually save much over the TV/internet bundles...if at all. I'm at $130 which is essentially where we were before...just not all going to the same provider now I guess.
For areas like where I live with terrible fiber coverage, the cable industry still effectively has a stranglehold.
At $50/month + the $40 for Youtube TV you'd be over $1000 a year (not that this was what you were responding to but I'm curious as thread started w/ $1000 year).
I guess my real point is who ISN'T paying $1000/yr now? You pay almost that much for the internet package alone in a lot of America.
Last I looked, Internet would be > $100/month standalone.
Theatres are usually pretty uncomfortable, they just have a big screen.
Moviepass at $120/y breaks even with that and so would actually entice me to see more movies and maybe even actually get some concessions from time to time.
So that's 24 movies per year, 2 per month. That's not an insanely high number. I certainly don't come close to that now; with a family and the hassle of getting a babysitter, etc., I'm closer to the national average of 5 movies per year.
But when I was younger, in HS & college, I probably saw around 24: one each weekend during the summer (nice cold theater to get out of the heat), a few around the holidays, and a few scattered throughout the year.
And if you really enjoy IMAX and/or 3D, your average would be at least $16-20 per ticket, which means you'd only need to see 12-15 movies per year for the math to be favorable.
There are about 50 million people in that HS & college age range in the US. So yeah, I agree that this plan does not hold much appeal personally, but that seems like a pretty big market to me. I certainly would have loved this as a birthday/holiday present when I was younger.