They bought Skype and turned over the keys to it, to the NSA. Did it seriously hurt their reputation?

They added telemetry which can't be easily disabled, to all parts of Windows desktop OS - did that seriously hurt their reputation?

Supposedly they sell stuff to the DIA, DoD and NSA - what is the long term reputational damage from that?

They sell stuff to police departments, like the Ferguson police that (allegedly/from one point of view) shoot dead black men - any feedback from that?