That's a lot easier said than done. Microsoft might decide to look ahead to a time when Trump is not in office. Are the short-term gains worth the long term reputational damage?
They added telemetry which can't be easily disabled, to all parts of Windows desktop OS - did that seriously hurt their reputation?
Supposedly they sell stuff to the DIA, DoD and NSA - what is the long term reputational damage from that?
They sell stuff to police departments, like the Ferguson police that (allegedly/from one point of view) shoot dead black men - any feedback from that?
What's alleged is whether or not the shootings were legal. It isn't a point of view that those men are dead because of a cop.
EDIT: Downvoted for stating a fact.