Nothing. They gain by use of a chilling effect: most of the seemingly negative actions and expectations they're known for, tend to rebound in favor of their core business.

It's all meant to be Logan and Jake Paul and PewDiePie and whatever will drive low-quality mass views so long as the viewer quality isn't so low that they're losing advertisers. At a scale like this, it's just pure statistics.

This is not damage. This is benefit, in terms of getting other content creators in line. The message is clear.