ESPN NFL 2K5 was the first in the 2K series priced at $19.99 the day it shipped, much lower than market leader Madden NFL at $49.99. This greatly reduced Madden sales that year; one EA Sports developer recalled that "[i]t scared the hell out of us".[1] EA reduced Madden NFL 2005's price to $29.95. In December 2004 EA Sports acquired an exclusive rights agreement with the NFL and NFLPA to be the sole creator of NFL video games.[2] The deal terminated 2K Sports production of any further NFL games. The ensuing season, Madden 2006, saw pricing returned to the $49.99 MSRP.
In December 2010, a U.S. district court judge certified a class action anti-trust lawsuit against Electronic Arts for anti-competitive practices to proceed.[3] Electronic Arts settled the class action suit in July 2012 for $27 million, and retained its exclusive NFL license.[4][5]