It's not obvious when ownership is a thousand pseudonymous private keys when there's a conflict of interest. If a random article about a random company looks a little more negative than it should be, who knows if the current pseudonymous owners are shorting that company?
Publicly-disclosed ownership of the media by the rich has a ton of disadvantages, yes. But I don't the blockchain solving any of those disadvantages, and I see it introducing a new one that is specifically avoided by publicly-disclosed ownership by the rich.
I'm not arguing for this blockchain solution, I think it makes things worse exactly as you said.
[1]https://www.theatlantic.com/technology/archive/2014/07/the-d...
[2] http://www.businessinsider.com/amazon-ceo-jeff-bezos-joins-p...
(Which isn't to say everyone knows that either—a lot of people seem to take the Times equally seriously—but solving the problem of bad-faith media existing is another one entirely, and quite probably the answer is it shouldn't be solved at all.)