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Amusing that they don't mention that they're able to better predict your location because of your phone's Wi-Fi.

Tracking people is necessary [0] as Uber needs to provide better services.

[0] https://www.npr.org/sections/alltechconsidered/2016/12/01/50...

Any competent phone manufacturer is already using Wi-Fi (and other input signals) to assist GPS, and providing the improved output to apps. So, if Uber is collecting Wi-Fi data, I doubt it's for the purpose of improving location.

Yeah, it's not like Uber did not hire Waleed Kadous away from Google, where he had led Android and indoor positioning, which make plenty of use of fused location. I bet he was involved in recruiting these folks (he approached someone I know in a related area. It seemed like they were investing heavily in every technology to sense the world, which makes sense for them).

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