I wonder what the correct ignorant assumption to make would be. Does this have some sort of meaningful... erm... meaning, or not? I mean, I think you could make a case for some sort of sign of the times...
That meaning you're touching on by asking, which is what commerce means in relationship with the arts, is graduate-level theory that you could doctorate in, and remains one of the most debated topics in modern times with the unique twist of cultural leaders outside academia usually being the voices that teach us well. Try concretely defining cultural exploitation, for example, in a way that sets aside personal perspective on the concept. I'd contend it's insoluble.