FCA and its Dodge line. For example, the Challenger is essentially the same car sold since 2008, save for a few new engine options (3.6L and 6.4L in 2011, Hellcat in 2015, Demon in 2018) and a minimal lighting and interior facelift in 2015.

In case of FCA the speculation is that they will sunset the brand in the USA to focus on SUVs (Jeep) and trucks (RAM). Looks like focusing on what's generating the maximum profit. Just like Apple with consumer electronics.