There is an international SQL standard from ISO, it's just not commonly followed.
However, sometimes the standard isn't very useful in itself. For this example, FETCH FIRST x ROWS ONLY is the syntax mandated by the standard. Although some databases accept this in the meanwhile, LIMIT might have been a better choice as it is supported by more databases.
https://www.slideshare.net/MarkusWinand/modern-sql/120
Edit: ps.: Please don't use w3schools.com as a SQL reference. It's utterly outdated, prefers vendor syntax over standard and is sometimes just straight wrong.