In practice IP address is the most important component of browser fingerprinting. Browser fingerprinting can tell advertisers things like: person x has a 2011 MacBook Pro, is running Firefox, and has installed these 3 plugins. If that person visits a coffeeshop, clears their cookies, then revisits the same coffeeshop they will be easy to identify because they're linked by an IP address and a fairly unique configuration. Once you take IP address and city out of the equation browser fingerprinting becomes much harder, because the chances that someone else in the world has the same configuration becomes much higher.