They have also been handling the response to the autopilot glitches pretty terribly. Someone should just tell Musk to shut up when someone dies in one of his cars and not immediately rush in to defend the technology. And especially don't twist the truth to make the dead guy look worse. Either suck it up and admit that the technology remains a work-in-progress, or ... perhaps a better choice ... say nothing at all beyond "our sincere condolences to the family of so-and-so"