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It's like this in the EU. You cannot sell 'soya milk'.

Source (PDF): https://curia.europa.eu/jcms/jcms/p1_370368/fr/

Interesting - what do they call it there? I was in the EU a long while ago and I found only natural food stores usually contained soy/almond/etc milks but I don't remember what they were called or how they were marketed.

Compare that to where I live in the Bay area and it seems to me that vegan products are actually crowding out other products in supermarkets. Esp when it comes to cookies/baked goods.

It's gotten much more common in normal supermarkets in the last few years, and is typically called -drink (yes, English, so Sojadrink, Mandeldrink, ...) or only a brand name and then labelled somewhere small as "milk replacement based on $plant"

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