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Jargon are just words, abstractions. I mean, even the term HR is considered a jargon term if you aren’t familiar with the concept.

Nadella isn’t speaking to you, but to a bunch of shareholders, his messaging is extremely optimized for that target audience (I learned this when working for MS). Likewise, Jobs was talking to you, his messaging was similarly optimized to a different audience.

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Yes, jargon is just words. But words can clarify or confuse, enlighten or darken, convey truth or lies, exaggerate or be accurate.

As someone famous once said, “if you can’t explain it so your grandmother gets it, then you don’t understand it.”

Just because you don’t doesn’t mean you can’t. Again, you speak and explain for your intended audience, who is often not your grandma.

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