I think everyone can learn from "Articulate your objectives using absolutely no jargon."

I love this fact very much. Jargon is necessary when publishing scientific papers or presenting technical material. When it comes to marketing, the moment there is jargon - I smell bullshit (even if it isn't). Honest, truthful marketing is so much more valuable and impactful. Reminds of the stark difference between how Steve Jobs spoke and how Satya Nadella speaks. Every time I hear Satya, I feel like I am listening to a pre-recorded HR blessed robot.