It does matter for getting the right kind of employees, basically it's used as branding the company as something people would want to work in.
Most B2B companies are pretty hard to get any relevant information out of.
Most B2B companies are pretty hard to get any relevant information out of.
A company that actively creates and shares interesting content on HN will have a much better brand image than one that does the same on Twitter. HN's smaller, self-selected audience will also land you better quality leads with less noise as compared to a large social platform