Great advice. I grew up seeing that my dad always had a book with him. When he'd take my mom shopping he'd sit in the car and read. Wasn't long before I wanted to sit with dad and read too.

Also, while we had Atari/Nintendo/etc, that was limited to 30min a night. Reading was unlimited. Both parents took me to the library often and I got my first Library card in kindergarten.

I grew up to love reading and plan on using the same tactics with my own children.