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A chilling effect on running an ad service, maybe. Following the law is a cost of doing business.

A specific sales tax on newspapers is also cost of doing business. But it is unconstitutional. Making the law really complicated so that it's expensive to follow is the same thing. How can I make an online community and sell ads profitable (like some people I know that ran profitable forums) if I have to vet ads and follow laws of fifty states? The result of such laws being enforced is, these online communities cease to exist, and people aren't able to talk to each other.

The same law Google is accused of not following also applies to newspapers. Are you saying the law is unconstitutional? Is it still ethical for Google to not comply with a law because they believe it is unconstitutional? If this is the case why has Google not offered this defense? Is this a viable defense for breaking other laws?

It looks to me like Google knew what they were doing, knew what the penalties could be and decided it was worth it.

This is the whole point of outsourcing your ads to a company like Google, since they do it at scale they are able to do the due diligence of making sure the ads follow the law. That's one of the things you are paying them for.

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