Because it's capitalism and that's how capitalism works.

I don't like capitalism but I like games, and this guy played the game very well. If we don't like the constraints/rules why are we blaming the people who followed those constraints when establishing their algorithms, especially when culture tells them to do so?

Basically, don't hate the player, hate the game.

(Also let's go ahead and get post scarcity asap please starting to get tired of capitalism)