The new hot thing is to do a newsletter.
It's the minimal version of a blog, and it's easier to get people to come back and read when new posts show up in their inbox.
(I am one of the founders of Substack, that lets you do a newsletter + website for free, and even charge subscriptions for it. There are a couple interesting writers choosing it including Matt Taibbi who is doing an AMA right now at https://news.ycombinator.com/item?id=17239602)