To the rest of the posters... __READ__ what he is writing.. He want total control and a low budget. Have any of you even tried Shopify ? It's low control and it's expensive as hell.

Ok, so i'm actually running a pretty large store on Django Oscar. But i would say that it really depends on what you are building

The only reason i choose Django oscar over something like shopify is that we sell a highly customizable product and needed total freedom to try out different ways of giving discounts and creating vouchers. If you just sell standard products then don't bother.

I will give credit to the creators of Django Oscar for building a highly customizable framework and if you know your way around Django, the overhead of using it shouldn't be too large.