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They are a BI dashboard company with lots of data integration connectors. They've been burning money with ads declaring 'spreadsheets are dead' and silly Domopalooza[1] lifestyle events

[1]https://www.domo.com/news/press/domopalooza-2016-to-feature-...

[2] https://www.domo.com/news/press/kesha-joins-the-domopalooza-...

[3] https://globenewswire.com/news-release/2018/02/15/1349133/0/...

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>silly Domopalooza[1] lifestyle events

Reminds me of a particular west coast startup I was associated with that took its final round of funding and blew most of it on a massive out-of-town party. Flew in all of the A-list bankers and tech types it could find.

The idea was to make the (failing) app look like a huge deal in the eyes of investors and get bought, thus fulfilling its exit strategy.

It worked.

Is the identity of this startup a secret? Maybe someone with a throwaway account could post it? Super curious here...

FWIW I had a startup as a contract client that sounds like they did something similar. Spent hundreds of thousands throwing a "relaunch party" to pander to investors. I assume this strategy is not rare. Only difference is that it didn't work for them and they went under a few months later.

Pied Piper?

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