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"Elaborate" is putting it kindly. It's just soulless, blunt PR copywriting.

I'm surprised they got to the front-page with this tripe?

Thanks, this is why I spot check the comments before opening the article

Nevercode? Lol. If anyone brought up something called "nevercode" in a meeting I'd laugh them out of the room.

Its the new hot Harvard Business trend where you make a company out of SaaS subscriptions and marketing!