> plenty of people don't care if something is ugly, if it's utilitarian
I am one of these people. I live in the Pacific Northwest, where it rains 7-8 months out of the year. A nice car will be totally ruined in a few weeks of rain around here. So everyone just drives ugly Honda Accords and AWD Subarus.
Related side note, a teacher back when I was in HS about 10 years ago told a story about how she saw Bill Gates driving a beat up mid 1990s Accura around Seattle after he was crowned the world's wealthiest individual.